The most influential pan-African current affairs magazine

Every month over 220,000 people read New African to keep abreast with the affairs from the continent. Published continuously since 1966, the English language monthly has consistently brought an African point of view to international news. It is the essential magazine for government officials, businessmen, professionals and Africa-watchers. New African is distributed in over 100 countries, and consulted whenever Africa is mentioned. The leading commentator on African affairs and Africa’s best selling magazine.

Distribution

Content



Our Readers*

EDUCATION
University degrees 76%
Postgraduate degrees 27%

DEMOGRAPHICS
Males 83%
26-55 age bracket 76%

WORK
Senior Managers 40%
Professionals 30%
Government 17%

SENIOR POSITION
Work in large organizations with turnover of over $5M 60%
Company owners 20%
Have purchasing responsibilities 56%

TRAVEL
Travel abroad frequently 73%
Travel in first of business class 19%
Stay in hotels on business 67%
Average number of hotel nights per year 23

LIFE STYLE
Average Personal Income: $60,082
Bought a car in the past 24 months 55%
Hold one or more credit cards 63%

READERSHIP
Readers per copy 8.5

* (New African readers survey Oct 2004)


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